ABOUT KUBOTA AND OUR APPROACH TO INTEREST-BASED ADVERTISING
Kubota Holdings Europe B.V., a company registered under the laws of the Netherlands, having its registered address at Hoofdweg 1264, 2153 LR, Nieuw-Vennep, The Netherlands (hereinafter referred to as “Kubota Holdings Europe”) and its affiliates [1] (hereinafter referred to as “Kubota Companies”, together, with Kubota Holdings Europe, referred to as “Kubota”, “We”, “Our” or “Us”) using and making the Website available their end-customers and their dealers, understand transparency and respect the foundational aspects of longstanding relationships and, therefore, We take every reasonable effort to protect the information you provide to Us.
Kubota Holdings Europe is a company belonging to Kubota Corporation, a company registered under the laws of Japan, having its registered address at 2-47, Shikitsuhigashi 1-chome, Naniwa-ku, Osaka 556-8601, Japan (hereinafter referred to as “Kubota Corporation”).
Kubota Holdings Europe owns the brands “Kubota”, “Kverneland”, “Vicon”, “FEDE” and “ROC”. The brands “Kubota”, “Vicon”, “FEDE”, “ROC” and “Kverneland” are together referred to as the “Brands”.
Kubota is committed to comply with the Regulation (EU) 2022/2065 of the European Parliament and of the Council of 19 October 2022 on a Single Market for Digital Services and amending Directive 2000/31/EC. For this purpose, Kubota has developed the following policy to provide you with full control over managing your interest-based advertising We may show you as a result of your use of the Brands websites of Kubota where you can view information about products and services that are sold by dealers to end-customers (hereinafter referred to as the “Website”).
Interest-based ads are sometimes referred to as customized or targeted ads. We show interest-based ads in order to show you products that may spark your interest.
WHAT IS INTEREST-BASED ADVERTISING?
Interest-based advertising is a technique used to help make sure that the adverts you are shown are applicable and relevant to you. Information about your internet activity (such as the websites you visit) is collected by or on behalf of Us. This information is then analysed to better understand your interests. By knowing your interests, We can provide you with ads based on your previous purchase history or what you have searched for within the Website.
This means that based on your activity on the Website and other digital services, We may show you ads that are tailored to your interests. These may include categories such as your browsing behaviour, pages viewed, and interactions with Our content.
We use cookies, pixels and other technologies (hereinafter referred to as the “Cookies“), which enable Us to understand the effectiveness of the interest-based ads that We show you by measuring which ads are clicked or viewed and can thereby offer you more useful and relevant ads. For example, if We know which ads are shown on your browser, We can ensure that the same ads are not shown repeatedly.
WHAT INFORMATION DO WE USE TO SHOW INTEREST-BASED ADVERTISING?
To provide you with interest-based advertising, We use information such as your interaction with the Website, content and services. We do not use personally identifiable information, such as names or email addresses, to show interest-based ads.
Therefore, the information that is collected for interest-based advertisement does not identify you. It only utilizes online identifiers.
To deliver interest-based advertising, We use data that identifies the device (such as the computer, laptop, smart phone) that you use to access the Website. This would be the IP address or device ID. In addition, We make use of the online activity associated with that IP address or device ID (such as web browsing activity and interactions with online ads).
When We combine the IP address or device ID with their internet activity, We are able to create an interest profile and select the appropriate interest-based ads applicable. Therefore, you are more likely to see Our ads if they relate to products you might be interested in.
HOW DO WE WORK WITH THIRD PARTIES TO SHOW YOU INTEREST-BASED ADVERTISING?
We work with other third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies, to improve the relevance of the ads We serve. In providing you with interest-based ads, We do not associate your interactions on unaffiliated sites with personally identifiable information, such as name or email address, and do not provide any personally identifiable information to advertisers or third-party sites that display Our interest-based ads.
Some third parties may provide Us with non-personally identifiable information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that We may use to provide you with more relevant and useful ads.
We currently work with the following providers to deliver interest-based advertising:
- Google Ads / Google Marketing Platform: used for remarketing and ad personalization. Learn more.
- Meta (Facebook Pixel): used to measure conversions and deliver personalized ads across Facebook, Instagram, and Audience Network. Learn more.
- LinkedIn Insight Tag: used for audience building and advertising attribution on LinkedIn. Learn more.
For information on how We deploy Cookies, and the type of Cookies deployed on the Website, you should consult Our Cookies Policy.
YOUR CONSENT
If you do not want to receive interest-based advertising content and advertisements, you can use the following link to revoke your consent: https://info.evidon.com/pub_info/1454?v=1&nt=1&nw=false.
To opt-out of the above-mentioned link, you should initially have accepted third-party cookies. Opting out does not necessarily delete or replace all Cookies from Our domain. If you buy a new computer or device, upgrade or change web browsers or take any other action which results in the deletion of this opt-out Cookies, you will need to perform this opt-out process again.
To learn more about interest-based advertising, you can visit the relevant websites set out next to your country of origin below: www.youronlinechoices.com
HOW TO CONTACT US
If you have any questions or comments about this interest-based advertising notice, Kubota practices or if you would like to exercise your rights or to update information or preferences you provided to Us, please contact Us by email at khe_g.privacy@kubota.com or by post to the attention of:
Kubota Holdings Europe B.V.
Compliance Department
Data Privacy Counsel
Hoofdweg 1264
2153 LR Nieuw-Vennep
The Netherlands
All rights reserved – Kubota Holdings Europe B.V.
Last update: January 1st, 2026
Appendix 1: List of Kubota Companies
| Kubota Europe SAS – 19-25 Rue Jules Vercruysse, 95100 Argenteuil, France |
| Kubota Europe SAS Italian branch – SP Nuova Rivoltana 2/A 29, 20054 Segrate, Italy |
| Kubota Europe SAS Netherlands branch – Rietveldstraat 22, 8013RW Zwolle, The Netherlands |
| Kubota Research and Development Europe SAS – 80 Rue du Bois Tillet, 60800 Crépy-en-Valois, France |
| Kubota Farm Machinery Europe SAS – Route de Socx, 59380 Bierne, France |
| Kubota (Deutschland) GmbH – Senefelder Strasse 3-5, 63110 Rodgau/Nieder-Roden, Germany |
| Kubota (Deutschland) GmbH Sp. z o.o. Oddział w Polsce – Baletowa 82, 02-867 Warszawa, Poland |
| Kubota Baumaschinen GmbH – Steinhauser Strasse 100, 66482 Zweibrücken, Germany |
| Kubota Baumaschinen GmbH Netherlands branch – Via Raeka 16, 6003NK Weert, The Netherlands |
| Kubota Brabender Technologie GmbH – Kulturstrasse 49, 47055 Duisburg, Germany |
| Kubota Brabender Technologie Inc. – Kestrel Road 6500, L5T 1Z6 Mississauga, Ontario, Canada |
| Kubota Brabender Technologie (Beijing) Co Ltd – 3rd F,B Section, No 3 Workshop, 2nd Project of Guanglian Industrial
Park, No 2 Kechuang East 5th Rd, 101111 Beijing, China |
| Kubota (U.K.) Ltd – Dormer Road, OX9 3UN, Thame, Oxfordshire, United Kingdom |
| Kubota Gianni Ferrari Srl – Via Vespucci 53, 42046 Reggiolo, Italy |
| Pulverizadores Fede SLU – Polígono industrial Castilla, vial 3, parcela 61G – 61 F, 46380 Cheste, Spain |
| Fede USA LLC – 1444 Biscayne Boulevard, suite 212, 33132 Miami, United States of America |
| Beijing Fengmao Fede Agricultural Machinery Co. Ltd – Workshop 2, No 15, Yanqi North Third Street, Yanqi Economic Development Zone, Huairou District, Beijing, China |
| Ambimetrics SL – Carrer del Mestre Arrieta 53 B, 12006 Castellon de la Plana, Spain |
| Kubota Espana SA – Calle Fernando Alonso 15, 28914 Leganes, Madrid, Spain |
| Kverneland AS – Plogfabrikkvegen 1, 4353 Klepp stasjon, Norway |
| Kverneland Group Operations Norway AS – Plogfabrikkvegen 1, 4353 Klepp stasjon, Norway |
| Kverneland Holding France SAS – 275 Avenue du Ruet, 45760 Marigny-les-Usages, France |
| Kverneland Group France SAS – 275 Avenue du Ruet, 45760 Marigny-les-Usages, France |
| Kverneland Group Metz SAS – 17 Rue des Terres Rouges, 57100 Thionville, France |
| Kverneland Group Les Landes-Genusson SAS – 9 Rue du Poitou, 85130 Les Landes-Genusson, France |
| Kverneland Group Europe BV – Hoofdweg 1278, 2153LR Nieuw-Vennep, The Netherlands |
| Kverneland Group Nieuw-Vennep BV – Hoofdweg 1278, 2153LR Nieuw-Vennep, The Netherlands |
| Kverneland Group Mechatronics BV – Hoofdweg 1278, 2153LR Nieuw-Vennep, The Netherlands |
| Kverneland Group Benelux BV – De Dommel 38-40, 8253PL Dronten, The Netherlands |
| Kverneland Group Benelux BV, Belgium branch – Oude Gentweg 81, 8820 Torhout, Belgium |
| Kverneland Group Holding (DE) GmbH – Coesterweg 42, 59494 Soest, Germany |
| Kverneland Group Deutschland GmbH – Coesterweg 42, 59494 Soest, Germany |
| Kverneland Group Soest GmbH – Coesterweg 42, 59494 Soest, Germany |
| Kverneland Group International GmbH – Coesterweg 45A, 59494 Soest, Germany |
| Kverneland Group Gottmadingen GmbH – Industriepark 312, 78244 Gottmadingen, Germany |
| Kverneland Group Iberica SA – Polígono Industrial Zona Franca, Sector C, Calle F 28, 08040 Barcelona, Spain |
| Kverneland Group Holding (DK) A/S – Taarupstrandvej 25, 5300 Kerteminde, Denmark |
| Kverneland Group Denmark A/S – Taarupstrandvej 25, 5300 Kerteminde, Denmark |
| Kverneland Group Kerteminde A/S – Taarupstrandvej 25, 5300 Kerteminde, Denmark |
| Kverneland Holding (UK) Ltd – Walkers Lane, Lea Green, WA9 4AF, St Helens, Merseyside, United Kingdom |
| Kverneland Group UK Ltd – Walkers Lane, Lea Green, WA9 4AF, St Helens, Merseyside, United Kingdom |
| Vicon Agricultural Holding Ltd – Walkers Lane, Lea Green, WA9 4AF, St Helens, Merseyside, United Kingdom |
| Kverneland Devizes Ltd – Walkers Lane, Lea Green, WA9 4AF, St Helens, Merseyside, United Kingdom |
| Kverneland Group Italia Srl –Via dell’Industria 22/A, 46043 Castiglione delle Stiviere, Italy |
| Kverneland Group Ravenna Srl – Via Alcide De Gasperi 34, 48026 Russi, Ravenna, Italy |
| ROC Srl – Via delle Industrie 2, 47824 Poggio Torriana, Italy |
| ROC America LLC – c/o The Corporation Trust Company, Orange Street 1209, 19801 Wilmington, Delaware, United States of America |
| Kverneland Group Sverige AB – Sätervägen 1, 60597 Norrköping, Sweden |
| Kverneland Group Ireland Ltd – Hebron Industrial Estate, R95 R2TA Kilkenny, Ireland |
| Kverneland Group Polska Sp. z o.o. – Kreta 87, 87-100 Torun, Poland |
| Kverneland Group Hungaria Kft – Karinthy út 63, 5008 Szolnok, Hungary |
| Kverneland Group CIS OOO – Novodmitrovskaya 2/2, 127015 Moscow, Russia |
| Kverneland Agricultural Equipment (Daqing) Co. Ltd – Industrial Park of Petroleum and Petrochemical Equipment Manufacturing, Daqing New High Tech Industrial Development Zone, Plant on the East Side, No 3, 163316 Daqing, China |